”In our world, only bad guys drive distracted.” That is the message delivered by a voice over in an ad that is part of the trailer for the new movie Cars 2. The message is designed to be short and sweet, but reach an audience of parents while planting a seed in the minds of children who will be driving soon.
Distracted driving has reached epidemic proportions as technology has developed. It was linked to 5,474 deaths and nearly 450,000 injuries in the United States in 2009 alone. One fifth of injury accidents in the country were attributed to distracted driving that year. For teen drivers, distracted driving is an issue in nearly half of all accidents.
The Department of Transportation is tackling the issue with these public service announcements while many states are passing laws to make it a illegal to use cellphones and other personal devices while driving. In some states a driver can be fined $1,000 for using their cellphone while driving.